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Announcing the WLD mobile web platform

After 31 person months, dozens of artery thickening pizzas and many many epic late nights, we can now reveal our biggest ever project, the WhiteLabelDating.com mobile web platform.

Since May our engineering team have been working to create a series of RESTful API services that provide access to member and site data. Meanwhile our developers and user experience team have been building a Rails app that uses the API to provide a mobile web front-end to our WLD platform.

197 of our biggest sites around the world are now mobile-enabled: visitors who previously saw the full desktop site on their mobiles are now automatically relocated to the new platform. You can try it yourself. Visit Singles365 on your mobile phone to see a mobile site in action.

The project represents our first major consumer-facing Rails app and also the first system we’ve launched to be hosted in the Cloud. We’ll follow up with some background to the architecture in the new year when the dust has settled.

I’d like to thank all the team for their hard work and time put in over the duration of this project and especially in the last few high pressure weeks. The end result marks a fantastic end to 2011!


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