Dating just got personal!
It’s the year 2000, we’ve managed to avoid the Y2K meltdown and the web is very much alive. Online dating is not yet the norm and web pages are static – there to talk to you, not to listen or engage. A time before we’d consider sharing our most intimate thoughts with the world, 140 characters meant nothing to us, posting photos of ourselves was unheard of and poking people could land you in trouble! How things have changed!
Luckily web 2.0 shook everything up, injected fun and gave a voice to the people. The growing use of social media meant that communities could be built and no matter what your interest, there was somebody out there who had something to say on the matter.
Whilst social media is no longer a new phenomenon, it is interesting to see the impact that it’s having on the way that people communicate, their expectations and the changes it’s making to non-social media related sites. Good dating sites are a prime example of this – FlirtFix.com for example was built to try and bridge the gap between social networking and dating.
It’s no longer enough for people to write their profile and hope to receive emails, the real time web means that people want to express themselves, share how they’re feeling and look for different things on a regular basis. Simple features can help with this and allow them to engage with one another on a higher level – whether that’s through status updates, video profiles, real time activity feeds, instant chat etc.
In these changing times, it’s exciting for us to be looking at the emerging shape of the web and ensuring that we’re future proofing our platforms, delivering the very best experiences – merging the gap between social networks and online dating. There’s a fine balance to be struck and we’re excited to be working on something which is so central to so many people’s lives.
Over the coming months, I’ll be sharing our insights, marketing thoughts and trends. However, one-way conversations are never fun! I’d love to hear from you with your ideas, thoughts and feedback. Don’t be afraid to use the comments, it’s good to talk and I promise I don’t bite… Well most of the time anyway 
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