– Rise in radio stations launching online dating sites –
Windsor, UK, 9 February 2012 – WhiteLabelDating.com, the award-winning software and services provider by Global Personals Ltd, is pleased to announce its latest radio signing, Real Radio, part of GMG Radio.
WhiteLabelDating.com has provided Real Radio with a platform from which to launch a branded online dating site, enabling the station to extend brand loyalty amongst its listeners. Real Radio Dating offers listeners the opportunity to connect with singles through a brand they already know and trust. The site boasts great features such as status updates and location searches so that members can find singles near to them, Facebook photo import facility and much more. Accessible via the Real Radio website, Real Radio Dating is being promoted with the message “Find your Real Good, Feel Good partner this year and meet someone special with Real Radio Dating.”
Phil Barton-Ancliffe, Enterprise Manager at GMG Radio, comments: “The straight-forward and successful launch of Smooth Radio Dating last year meant it was an easy decision to extend the initiative across other radio brands. Setting up an online dating site has not only brought financial revenue to the network, but it has helped us in building a community amongst our stations’ listeners. In this digital age, it is vital for the media industry to explore new opportunities and marketing methods, and WhiteLabelDating.com has certainly helped us to do this. We look forward to seeing the response from Real Radio listeners.”
On the launch Matthew Pitt, Operations Director at WhiteLabelDating.com, adds: “WhiteLabelDating.com is delighted that GMG Radio has decided to roll out a second branded online dating service for its Real Radio Network, and we look forward to assisting the growth of this valuable incremental revenue stream. We are providing the software and services to an increasing number of radio brands wanting to market their stations in different and fun ways. The way our partnerships work is simple – WhiteLabelDating.com takes care of the technicalities, leaving more time for the radio brand to market the site as they wish, making it an attractive marketing method.”
WhiteLabelDating.com, which was recently crowned ‘Best Dating Software Provider’ at the 2012 iDate awards, has experienced a rise in demand for its services from radio stations looking to extend brand loyalty and engage with listeners. Stations realising and maximising the potential marketing and financial opportunities of establishing online dating sites include Kerrang!, Jazz FM and UKRD Ltd., a UK radio network which operates 16 local stations, plus Planet Rock and Bauer Radio. GMG Radio successfully launched Smooth Radio Dating last year, and as a result has extended the initiative with Real Radio Dating.
WhiteLabelDating.com is part of Global Personals Ltd, that has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50, ranked 19th in Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010 and highly ranked in both The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won ‘Best Software Provider’ for the past three years at industry awards, iDate.
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