Alongside the main site, a further four off-shoot sites have been launched to cater for specific groups of the brand’s audience, including a mature network for the over 40’s and a site for the gay market.
Independent.co.uk’s readers are extremely active online, with 76% using the web on a regular basis for communication purposes and 67% choosing to bank online. The website receives an impressive 45 million page impressions and has 10 million unique users. Therefore, adding a dating platform to the brand’s mix of products and services fits perfectly with their web-savvy consumers.
The Independent’s website includes stories from The Independent and The Independent on Sunday plus extra content such as breaking news, podcasts, blogs, games and competitions. Independent Editor-in-Chief Simon Kelner describes the title as having ‘a mind of its own and a voice that’s clear’, defining the readers as having ‘an independent perspective on life’.
Steve Pammenter, Co-Owner and Director of Partnerships at WhiteLabelDating.com, comments: The Independent are the most recent of many large publishers to recognise the potential revenue available by offering their readers value added services such as dating. We’re delighted to be going into this joint venture together and look forward to outstanding results with this highly established brand’.
WhiteLabelDating.com, a subsidiary of Global Personals Limited, is a UK-based software company that enables partners to set up their own branded, online dating sites. WhiteLabelDating.com’s services include the provision of the backend system requirements, software, billing and customer support, as well as database management.
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