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TOWIE star becomes latest entrepreneur to move into online dating

- Lauren Pope launches ‘Hope with Pope’ -

Windsor, UK, February 20 2012: Online dating has become a phenomenon, particularly in the last five years, with millions of singletons heading online to look for that special someone (a rise of 150%* in the last year). But it’s not just successful couples who are reaping the rewards of the dating boom, numerous brands, businesses and entrepreneurs are capitalising with TOWIE star Lauren Pope being the latest in a long line.

Lauren partnered with WhiteLabelDating.com, the award-winning software and services provider to the online dating industry, with the desire to set up her own dating site, and so ‘Hope with Pope’ was born. The site, which looks to put everyday guys and girls together and features Lauren’s own artistic flair, launches in time to take advantage of the Valentine’s Day spike in users – an expected rise of 30%.

Steve Pammenter, Co-Founder and Director of WhiteLabelDating.com, says: “Lauren came to White Label Dating with the idea of setting up her own dating site, which could take advantage of her own brand and enable men and women to find that special person. White Label Dating has helped a variety of businesses, brands and entrepreneurs to take advantage of the online dating boom with a rise of 10% in the last year alone. The white label service can be tailored to the needs of any third party and has been a proven success for over 1,500 partners already.”

Lauren Pope comments: “I’m very sympathetic to the many people out there looking for love so I wanted to create something that could really help those single men and women to find that special person. The service that I’ve had from White Label Dating has been superb and it has been so simple to create what I hope will be a very successful dating site.”

Hope with Pope launches this February and can be found by visiting: www.HopeWithPope.com.

*Figures based on the increase in new users between January 2011 and January 2012 across all White Label Dating partner sites.

-ENDS-

About WhiteLabelDating.com

Launched in 2003, WhiteLabelDating.com offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, NatMags, Bauer Media and PlentyMoreFish as partners. WhiteLabelDating.com provides the dating software, membership database, payment processing, customer support, hosting infrastructure and much more. You provide your brand, website design and marketing and we do the rest.

WhiteLabelDating.com is part of Global Personals Ltd, that has received a collection of accolades including fastest growing company in the South East, UK, in the 2011 and 2010 Deloitte Fast 50, ranked 19th in Deloitte Technology Fast 500 EMEA, won Digital Business Of The Year 2010 and highly ranked in both The Sunday Times Virgin Fast Track 100 and the European Media Momentum Top 50, 2011. WhiteLabelDating.com has also won ‘Best Software Provider’ for the past three years at industry awards, iDate.


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