Social
We’re bringing people together.
As a fast-moving tech company with digital in our DNA, we understand the importance of the phrase ‘adapt or die’. We’ve both survived and expanded in the social era by making constant adjustments to our core platform and keeping pace with social media trends, including developing a new API to enable app development and taking advantage of new opportunities for growth by linking our services to sites such as Facebook.
Social media integration has been a key driver in the growth of external services such as Spotify and other sites and applications that share and upload information to Facebook using an integrated API. The drive towards closer integration enables our customers to access our dating services in conjunction with other social media services they already use, opening up new markets and giving our customers the ability to share their experiences with their friends on sites they visit every day.
Greater integration with sites such as Facebook forms a core part of our strategy for growth and innovation, as it allows us to tap in to Facebook’s 500m strong market of customers and offer even better social services to our members, enabling them to share information such as friends, recommendations, photos, and use Facebook’s payment mechanism. We believe the future is social – so we’re ensuring Global Personals remains on the cutting edge.